What comes after magnetic yellow ribbons?

When, Hugh and Jonah and LSP* Glenn, start to feel guilty about being of military age but too, oh, (what's that dang word? You know, the word that throws into relief one's public opinion, versus one's private actions? You know, the kid who goads the others to act but safely hangs out in the back of the class? Oh, I don't know, something will come to me) commitment phobic to actually do anything, what can they do? Why, the next step up for Hugh is to support charities like this. That Hugh, he is a man of action!

Because you know, they've got other commitments, and supporting a nice laptop for some injured soldier, that speaks volumes above those magnetic thingies. It's so much more "No Man is an Island"-ish, more Nelsonish (you know, England expects each man to do his duty. Their duty is to keep the triple shot latte economy going), more Churchillian - except for the actual beach/cities/hills fighting thing.

What is that word?

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*Lemonade Stand Proprietor